Hotjar

Heatmaps, session recordings and on-site surveys for understanding behaviour

AI Marketing & E-commerceFree planOverseas★★★★☆ 4.0

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What is Hotjar?

Hotjar shows what visitors actually do on a page: heatmaps of clicks, taps and scroll depth, session recordings of real visits, and on-site surveys and feedback widgets that ask people directly. It sits alongside a quantitative analytics tool rather than replacing one, because its value is in the qualitative detail behind a number. AI features are a smaller part than the marketing implies - the platform can summarise feedback into themes and surface notable moments in recordings, while the core capture and playback are conventional recording software subject to sampling and consent rules.

Last updated: 2026-09-20. This site only provides an index; for exact features, pricing, and licensing, see the official website.

Key features

Click, tap, move and scroll heatmaps per page or element
Session recordings with filters for rage clicks and drop-off
On-site surveys, feedback widgets and an incoming feedback inbox
AI summaries that group open-text feedback into themes
Funnels and form analysis to spot where visitors give up
Integrations with analytics, A/B testing and helpdesk tools

Pros & cons

Strengths

Qualitative evidence that sits behind unexplained analytics numbers
Survey and feedback tools included rather than sold separately
Reasonably quick to install and start collecting data

Watch out for

Free tier samples recordings, so busy sites see only a fraction
Recordings can capture personal data, which needs consent handling
AI summarisation assists analysis but does not replace reading feedback

Best for & use cases

conversion optimisation, ux research, landing page testing and customer feedback

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FAQ

Is Hotjar AI or analytics?

It is a behaviour observation tool with some AI on top. Heatmaps and recordings are straightforward capture, while theme summaries for feedback and highlighted moments in recordings use language and pattern models.

Do I still need Google Analytics?

Yes, in most cases. Analytics tells you what happened at scale and Hotjar helps explain why for particular visitors. Teams normally run both rather than choosing one.

What about privacy?

Recordings can contain typed names, emails and payment fields, so masking sensitive inputs and obtaining consent are essential. The responsibility for that sits with you, not with the tool.