Collaborative notebook and app workspace with AI-assisted analysis
Hex is a browser-based workspace where SQL, Python and visualisations live in one document that can be published as an interactive data app. Analysts connect to a warehouse, explore in cells, then share the result as an app with parameterised inputs rather than a screenshot or a static dashboard. Its AI layer, called Magic, generates SQL and Python from a description, explains existing code, fixes errors and drafts chart configurations using the schema it can see. That combination - notebook flexibility, app-style delivery and AI assistance grounded in the connected warehouse - is what separates it from both classic notebooks and classic dashboards.
Last updated: 2026-09-20. This site only provides an index; for exact features, pricing, and licensing, see the official website.
analytics notebooks, data apps, sql exploration and ad hoc analysis
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Partly. It replaces the exploratory and ad hoc layer and handles app-style delivery well. Many teams still keep a BI tool for standard operating dashboards and use Hex for analysis, modelling and one-off or parameterised apps.
Magic reads the connected schema and generates queries against real tables, which reduces invented column names. It can still misread business logic, so reviewing generated SQL before publishing anything is standard practice.
The Hex subscription is only part of the picture: each query and Python cell runs on your warehouse, so usage-based warehouse costs apply. Small teams often find the platform fee predictable and the warehouse bill the variable.
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