Brevo

Email, SMS and CRM suite for small and mid-sized businesses

AI Marketing & E-commerceFree planOverseasβ˜…β˜…β˜…β˜†β˜† 3.0

What is Brevo?

Brevo, formerly Sendinblue, is an all-in-one marketing suite aimed at small and mid-sized businesses: email campaigns, SMS and WhatsApp, marketing automation, transactional email and a light CRM in one account. Lists, templates, a drag-and-drop editor and a deals pipeline share the same contact records, which is what makes it convenient for teams without marketing operations staff. Its AI help is narrow and practical: subject line suggestions and send-time optimisation inside the campaign editor. Free sending exists, but volume caps make paid tiers the realistic path for regular senders.

Last updated: 2026-09-20. This site only provides an index; for exact features, pricing, and licensing, see the official website.

Key features

  • Email campaign builder with templates and a visual editor
  • Marketing automation flows triggered by clicks, purchases and dates
  • SMS and WhatsApp campaigns drawn from the same contact lists
  • Light CRM with a deals pipeline, notes and task reminders
  • AI subject line suggestions and send-time optimisation in the editor
  • Transactional email API and SMTP relay for application messages

Pros & cons

Strengths

  • Marketing, transactional mail and a light CRM in one bill
  • Shared contact records remove most list syncing work
  • Entry pricing suits small teams testing channels

Watch out for

  • Free sending hits a daily cap and carries branding
  • AI help covers subject lines and timing only
  • Automation depth trails dedicated marketing suites

Best for & use cases

small business email marketing, sms campaigns, marketing automation and transactional mail

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FAQ

Is the free plan usable for a real list?

For small volumes, yes, within a daily sending cap and with Brevo branding on messages. Anyone sending regularly hits the ceiling quickly, and the paid tiers are priced by volume rather than by seat.

Where does AI appear in Brevo?

In the campaign editor, mostly: subject line suggestions and send-time optimisation based on past engagement. Writing, automation design and segmentation remain manual work, which keeps expectations reasonable for the price.

Does it handle transactional email too?

Yes. The same account provides an SMTP relay and an API for application mail such as receipts and password resets, reported separately from marketing campaigns. Keep the two streams apart so deliverability stays diagnosable.