Cross-channel customer engagement with predictive send decisions
Braze is a customer engagement platform for large consumer brands, covering push, email, SMS, in-app messages, content cards and web channels from one account. Journeys are built on a Canvas that branches on behaviour, timing and events, and the platform writes what it learns back to a customer profile. Its AI layer adds predictive scores for churn risk and purchase likelihood plus intelligent timing and channel selection. Those predictive features need real event volume and sit in higher tiers, so smaller senders mostly get powerful but conventional automation.
Last updated: 2026-09-20. This site only provides an index; for exact features, pricing, and licensing, see the official website.
enterprise customer engagement, cross-channel journeys, lifecycle messaging and churn reduction
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Consumer brands sending to large audiences across several channels, with engineers available to implement the SDK and data model. Pricing and onboarding are enterprise-shaped, so a small team is usually better served by a simpler email or SMS platform.
Predictive scores for churn and purchase likelihood, intelligent timing and channel selection, and AI-assisted copy are the model-driven parts. Segmentation, journeys, templates and reporting are conventional and do not need AI at all.
They need enough historical events per user before scores mean anything, so the early weeks rely on rules and manual segments. Plan data collection first, then switch predictions on once volume supports them.
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