Brand24

Social listening that tracks brand mentions and classifies sentiment

AI Marketing & E-commerceFree planOverseas★★★☆☆ 3.0

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What is Brand24?

Brand24 is a social listening and media monitoring service that tracks mentions of chosen keywords across social networks, news sites, blogs, forums, review portals and video platforms. Matches land in a live stream, get classified by sentiment and are grouped by topic, while influence scoring ranks the authors driving the most reach. Alerts fire by email, Slack or mobile when volume spikes, and share-of-voice reports compare you against named competitors. The AI here is classification and sentiment, not content generation, and sentiment still struggles with sarcasm and slang.

Last updated: 2026-09-20. This site only provides an index; for exact features, pricing, and licensing, see the official website.

Key features

Keyword and hashtag monitoring across social, news, blogs and forums
Sentiment classification and topic grouping over collected mentions
Influence scoring that ranks the loudest authors in a discussion
Alerts by email, Slack and mobile when mention volume spikes
Share-of-voice comparison against named competitor brands
Exportable PDF and CSV reports plus a public dashboard link

Pros & cons

Strengths

Covers many source types through one keyword project
Alerting makes a volume spike visible the same day
Share-of-voice reporting is easy to hand to stakeholders

Watch out for

Sentiment misfires on sarcasm, slang and mixed languages
Historical depth and keyword counts depend on the plan
Closed groups and some regional platforms are not covered

Best for & use cases

brand monitoring, competitor tracking, sentiment reporting and reputation management

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FAQ

Is there a free plan?

Brand24 runs on paid subscriptions rather than a permanent free tier, with a limited trial for evaluation. Plans are priced per project with limits on keywords, mentions collected and historical data, so check what the tier actually includes.

How accurate is sentiment analysis?

Good enough for trends, imperfect on individual mentions. Sarcasm, slang and mixed-language posts routinely confuse automatic classification, so treat sentiment as a signal to investigate rather than a verdict, especially before reporting it upward.

What sources does it cover?

Social networks, news sites, blogs, forums, review portals and video platforms, with coverage varying by region and platform policy. Closed groups, private messaging and some local platforms are out of reach, which limits any absolute mention count.