Product analytics with funnels, retention cohorts and session replay
Amplitude is a product analytics platform used by product teams to see how people actually move through software. You send events from an app or site through its SDKs, then build funnels, retention curves, path analyses and cohorts without writing SQL. A newer layer adds an assistant that answers plain-English questions with charts, flags anomalies and links session replay to the metric under investigation. Those AI features are mostly reserved for higher plans, so on the free tier expect strong conventional analytics rather than a chat interface.
Last updated: 2026-09-20. This site only provides an index; for exact features, pricing, and licensing, see the official website.
product analytics, funnel and retention analysis, feature adoption tracking and experiment measurement
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You can send events from your products, build charts, funnels and cohorts, and invite teammates, within a monthly event allowance. Advanced features such as the AI assistant and some governance controls usually appear on paid plans.
They are a layer over the same event data: an assistant turns plain-English questions into charts, and models flag anomalies in metrics. They read existing data rather than generating content, and deeper predictive features sit on higher plans.
Somebody has to install an SDK and decide what an event means, which is real work. Once tracking is planned and instrumented, product managers and designers can build their own charts without writing SQL.
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